(1) We use the services offered by Google AdWords in order to draw attention to our attractive offers by means of advertising material (so-called Google AdWords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful our individual advertising measures are. We do this because our concern is to display advertising that is of interest to you, to make our website more attractive to you and to be able to make a fair calculation of our advertising costs.
(2) This advertising material is supplied by Google via so-called "Ad Servers". For this purpose, we use Ad Server Cookies, which provide certain parameters to enable measurement of success, such as the inser-tion of the advertisements or clicks by the user. If you have reached our website via a Google ad, Google AdWords will save a cookie on your PC. Generally, these cookies expire after 30 days and are not intended to identify you personally. As a rule, the following are saved to this cookie as analysis values: unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) plus opt-out information (marking to show that the user does not want to be contacted again).
(3) These cookies enable Google to recognize your browser. If a user visits certain of an AdWords cus-tomer’s pages and the cookie stored on his or her computer has not yet expired, Google and the custom-er can see the user has clicked on the ad and been directed to this website. Each AdWords customer is allocated a different cookie. This means cookies cannot be traced via the websites of AdWords custom-ers. We ourselves do not collect and process any personal data in the advertising measures mentioned above. Google merely makes statistical evaluations available to us. Using these evaluations, we are able to see which of the advertising measures are particularly effective. We do not receive any further data collected from the use of the advertising material; in particular, we are unable to identify the users from this information.
(4) Based on the marketing tools used, your browser automatically makes a direct connection with the Google server. We have no influence on the scope and further use of data collected by Google by means of this tool and therefore inform you according to the state of our knowledge: by integrating AdWords Conversion, Google receives the information that you have called up the relevant part of our internet site or clicked on one of our ads. If you are registered with a Google service, Google can allocate the visit to your account. Even if you have not registered with Google or are not logged in, there is a possibility that the advertising provider may find your internet protocol address and save it.
(5) There are various ways in which you can prevent being involved in this tracking procedure: a) by an appropriate setting of your browser software: the suppression of third party cookies in particular will mean that you will not receive any ads from third party advertisers; b) by deactivating the cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com" ,
https://www.google.de/settings/ads, although this setting will be deleted if you delete your cookies; c) by deactivating the interest-related ads of the advertising providers that form part of the self-regulating “About Ads” campaign, via the link http://www.aboutads.info/choices, although this setting will be deleted if you delete your cookies; d) by permanent deactivation in your Firefox, Internet Explorer or Google Chrome browser via the link
http://www.google.com/settings/ads/plugin. We must point out that in this case you may not be able to use all the functions of this offer to their full extent.
(6) The legal basis for processing your data is Art. 6 Section 1 p. 1 lit. f GDPR. You can find further infor-mation on data protection at Google here:
https://www.google.com/intl/de/policies/privacy and
https://services.google.com/sitestats/de.html. As an alternative, you can visit the website of the Network Advertising Initiative (NAI) at
https://www.networkadvertising.org. Google is subject to the EU-US Privacy Shield;
https://www.privacyshield.gov/EU-US-Framework.